An influencer or a brand ambassador is someone with a celebrity status. For example, an influencer might have a popular public social media profile, or be someone that has obtained a large fan-based following. Often influencers are models, actors, youtubers or reality tv stars. Because of their ability to drive sales of products through their following they have earned the title of influencer. When you think of a brand ambassador, you might picture a famous cricket player in a KFC tv ad, or a rugby player on a billboard for Gatorade.

If you run a social media page or group, or any community platform where people can comment, you are now responsible, under defamation law, for everything that anyone posts. This is regardless of whether you or your business agrees with the comment, or even if you are unaware that the comment has been made.

Creating your own podcast is exciting for many reasons, one of which is that a podcast can expose your business or brand to a new and varied audience. However, what many people don’t realise going into it, is how costly and time-consuming it can be. It is not only about covering production costs, but also the time involved in sourcing, booking and speaking to guests, as well as promoting and planning the content.