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Small business owners: Why you needed a privacy policy yesterday

Small business owners: Why you needed a privacy policy yesterday

If you are a small business owner, you may not be aware that there have been some significant changes to the Privacy Act 1988 (Privacy Act), with more likely coming, that you should know about and act on.

You’re busy and unless you’re a privacy enthusiast, this topic can be a bit of a snooze fest.

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How to run an online competition: what you need to know about competition terms and conditions in Australia

How to run an online competition: what you need to know about competition terms and conditions in Australia

With the rise of social media, one of the best ways to promote your business online these days is to run an online competition (also called a trade promotion). Below we unpack the different types of competition and key things to look out for so you can run your next online competition with ease.

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Agencies: Avoid client drama with these elements in your digital marketing contract or service agreement

Agencies: Avoid client drama with these elements in your digital marketing contract or service agreement

Sometimes, situations can arise that make the day-to-day of running a digital agency challenging. Issues that get in the way of you being able to run your business smoothly. Not all digital marketing contracts or client service agreements are equal, and they can make all the difference in saving agency owners and managers, like you, from headaches like these:

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Seller Beware: Online course or program owner protection

Seller Beware: Online course or program owner protection

It’s not uncommon for me to have conversations with people looking to get their legals done for their online course or program. What is interesting though is how often there is confusion about whether people believe they have an online course or program. The distinction between the two is important because there are different expectations and risks, depending on the methods used to provide coaching, training or education online.

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Professional Services: It’s time for a digital product strategy

Professional Services: It’s time for a digital product strategy

Over the last twelve months, I’ve had a number of people tell me that they started their business during the pandemic or found they had to move their traditionally offline business, online. These clients, who are in professional services and also professional support services, have said they have adapted and over time discovered it to be convenient for them,

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The Online Business Guide | 2022 is your year of growth & success
Online business, Online Shop, Websites Emma Heuston Online business, Online Shop, Websites Emma Heuston

The Online Business Guide | 2022 is your year of growth & success

This article is a collection of popular topics I have written that cover a range of elements that are often involved in running an online business.

This resource is a collection of popular article topics I have written that cover a range of elements that are often involved in running an online business. Whether you sell products or services online, manage an online community or membership, run a subscription-based business or even have your own podcast, there will be something helpful for you here.

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Are online marketplaces set to boom?
Online Shop, Websites Emma Heuston Online Shop, Websites Emma Heuston

Are online marketplaces set to boom?

Have you called an Uber instead of a taxi? How about that accommodation you booked on Airbnb? Uber and Airbnb are examples of an online marketplace, which is a website or app connecting sellers of goods or services with buyers.

eBay, Airtasker and Camplify are other examples of very successful online marketplaces.

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