Recent changes to privacy law in Australia are impacting businesses across the country.

The Privacy and Other Legislation Amendment Bill 2024 has become law in Australia and this article breaks down what’s changed, what hasn’t, and what it means for your small business.

Key Changes in Privacy Laws

The Privacy and Other Legislation Amendment Bill 2024 sees changes to the following aspects of privacy law:

1.             Automated decisions: if your business uses computer programs to make decisions that affect people (like whether they qualify for a service or an AI chatbot), you’ll need to update your privacy policy.

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During our recent trip to Vanuatu, as we dodged potholes and chickens in the back of a bus from Port Vila to Blue Lagoon, Lawrence our driver shared his wisdom with us.

Lawrence explained how in Vanuatu parents often plant sandalwood trees for their children when they are born. It can take over 20 to 30 years until the tree is ready to harvest, by which time it is precious (up to 1 million vatu per tree), the most precious non-timber forest product for its oil and wood.*

The strategic investment is deeply symbolic of building a business. It got me thinking about planting the seeds of success in my small business and how I am building a strategic future for my retirement and my son as he grows into adulthood with that business.

I have a confession. I had to consult Google to find out what a UGC Creator was. But when I did, I had a face-slap moment and quickly realised I already knew what user-generated content (UGC) was. Why didn’t I know the term?

Because we watch user-generated content all the time across all types of platforms and the news without realising what it is. It is that seamless.

I am writing this article because I want you to be able to connect the dots too. And, as a small business owner in Australia, you should consider using user-generated content for your brand.