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When Business Owners Need A Social Media Release Form
Have you ever provided a testimonial for another business owner in written, audio or video form?
Have you ever had your photograph taken at a conference or event?
What about a recording taken from a webinar you attended that is part of the promotion for an upcoming event?
Agencies: Avoid client drama with these elements in your digital marketing contract or service agreement
Sometimes, situations can arise that make the day-to-day of running a digital agency challenging. Issues that get in the way of you being able to run your business smoothly. Not all digital marketing contracts or client service agreements are equal, and they can make all the difference in saving agency owners and managers, like you, from headaches like these:
Why service businesses should consider brand ambassadors and influencers to drive growth | Your Influencer Agreement Checklist
An influencer or a brand ambassador is someone with a celebrity status. For example, an influencer might have a popular public social media profile, or be someone that has obtained a large fan-based following. Often influencers are models, actors, youtubers or reality tv stars. Because of their ability to drive sales of products through their following they have earned the title of influencer. When you think of a brand ambassador, you might picture a famous cricket player in a KFC tv ad, or a rugby player on a billboard for Gatorade.
Facebook Group Owners & Managers: Social media defamation and how to manage your risk.
If you run a social media page or group, or any community platform where people can comment, you are now responsible, under defamation law, for everything that anyone posts. This is regardless of whether you or your business agrees with the comment, or even if you are unaware that the comment has been made.
Collaboration and partnership in business: 7 things to do to avoid a messy ending
Being in the online and small business world both as a lawyer and a small business owner, I often hear from business owners who wish to collaborate with someone else, but don’t necessarily want to merge their businesses. For example, they might want to hold a joint workshop or retreat, co-host a podcast, write a book together, create a product collaboratively, run an online course together or create a mastermind or masterclass in partnership.
Why you need a social media management agreement
As a social media manager, you help businesses capitalise on the popularity of various social media platforms by managing the marketing, branding and engagement for the business on those platforms. You have an important role to play as a professional and as such need to have a social media management agreement to outline the terms of your work and protect yourself.
How to approach a Micro Influencer | Influencer Agreements explained
If you run an online business, you’re likely to have come across some marketing advice that suggests there is a benefit to aligning your brand with influencers to try and increase your product or services- audience reach. But knowing where to start in the world of influencer marketing and agreements can feel pretty overwhelming.
When is a VA not a VA? When they are an OBM or SMM
I have been seeing a lot of different expressions in virtual assistant (VA) land of late. Most noticeably the terms Online Business Manager (OBM) and Social Media Manager (SMM).
Apart from a bunch of acronyms that are hard to remember, what does this mean? Should you call yourself a VA or something else and what does it translate into in terms of the legal steps you need to take to set up and run your business.