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How to protect your intellectual property in business: Trademarking online courses and programs
If you are an online course or program provider or are considering pivoting towards the online learning space, you’ll need to know how to protect your intellectual property in business and in your course or program.
The business of copywriting: What to include in your copywriter agreement for clients
As a copywriter, you will face plenty of frustrating issues with clients that can be avoided if you have a strong copywriter agreement in place. We know that many copywriters create either a basic agreement with their clients or have no agreement at all. This leads to scope creep, endless revisions, and expectations not being met, amongst other issues. A copywriter agreement that is insufficient will not provide adequate protection for you in the short or long term.
The 7 Minute Online Business Audit - Make your next 12 months the best yet!
Whether you are just starting out or have been in business for years, it is a good idea to annually audit what is working and what isn’t working, particularly in areas where there is legal and financial risk. Often in business we are so busy that we can overlook some of the core elements that help minimise risks and issues with customers or clients that can chew up time and energy and money. This online business audit is specifically for business owners with any degree of online presence.
Referral Partner Programs & Introduction Fees - What you need to know
Working as a lawyer in the online business space, it’s not uncommon for me to see small business owners looking to create relationships with complementary businesses to refer clients to them and help them source clients.
It is something we see quite frequently with business owners who might have their own program or course they are selling.
Why service businesses should consider brand ambassadors and influencers to drive growth | Your Influencer Agreement Checklist
An influencer or a brand ambassador is someone with a celebrity status. For example, an influencer might have a popular public social media profile, or be someone that has obtained a large fan-based following. Often influencers are models, actors, youtubers or reality tv stars. Because of their ability to drive sales of products through their following they have earned the title of influencer. When you think of a brand ambassador, you might picture a famous cricket player in a KFC tv ad, or a rugby player on a billboard for Gatorade.
5 questions to ask yourself before launching your mastermind, online training or coaching program
Thinking of starting your own online program or mastermind? Have one already? That's great news, because online programs and masterminds are an incredible way for you to share your skills with more people and grow your revenue with the benefits of a one-to-many business model.
Employing a Casual Employee: What are their entitlements?
Congratulations, you’ve made the decision that it's time to employ a casual employee. While this can be an exciting period of growth for your business, and a time when you can look to offload some tasks on your to-do list, it can also be a confusing time getting your head around the legal ins and outs of how you can go about employing a casual employee the right way.
Collaboration and partnership in business: 7 things to do to avoid a messy ending
Being in the online and small business world both as a lawyer and a small business owner, I often hear from business owners who wish to collaborate with someone else, but don’t necessarily want to merge their businesses. For example, they might want to hold a joint workshop or retreat, co-host a podcast, write a book together, create a product collaboratively, run an online course together or create a mastermind or masterclass in partnership.