An influencer or a brand ambassador is someone with a celebrity status. For example, an influencer might have a popular public social media profile, or be someone that has obtained a large fan-based following. Often influencers are models, actors, youtubers or reality tv stars. Because of their ability to drive sales of products through their following they have earned the title of influencer. When you think of a brand ambassador, you might picture a famous cricket player in a KFC tv ad, or a rugby player on a billboard for Gatorade.

Thinking of starting your own online program or mastermind? Have one already? That's great news, because online programs and masterminds are an incredible way for you to share your skills with more people and grow your revenue with the benefits of a one-to-many business model.

Congratulations, you’ve made the decision that it's time to employ a casual employee. While this can be an exciting period of growth for your business, and a time when you can look to offload some tasks on your to-do list, it can also be a confusing time getting your head around the legal ins and outs of how you can go about employing a casual employee the right way.