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4 Essential Tips on content marketing for small business
The phrase ‘content marketing’ has come into the spotlight in a major way in very recent years – but what is it and how would it benefit your small business?
When content marketing for small businesses is done well, it can have the power to:
Introduce or reinforce your brand story and messaging
Build stronger and more meaningful relationships with your customers
Communicate promotions and new marketing activities
Build your reputation and authority
How to hire a virtual assistant
You are up at midnight (again) sending emails. All the coffee in the world isn’t helping keep those tired and bloodshot eyes open. As your head smashes into your keyboard for the third time you think to yourself, “if only I had some help, I could get some sleep and devote more times to my family …….. but I can’t afford it”.
Sound familiar?
Employee or contractor – what’s the difference? And why you could be fined if you don’t do it the right way
Is your team member an independent contractor or an employee?
Get it wrong and you can be fined up to $63,000 for sham contracting arrangements AND face further penalties for failing to meet PAYG withholding requirements and a superannuation guarantee charge.
Who should own the remote work equipment?
You may ask WHY all this stuff is required?
The short answer is to protect both parties but in particular to avoid the employer being sued when a data breach occurs and confidential client information is stolen because an employee or contractor has not updated their anti-virus software or followed correct company procedure in sharing information.
5 important legal issues for organisations hiring remote workers
There are real benefits for organisations who hire remote (or distributed) teams and permit existing employees to work from home. Productivity, cheaper rental or real estate costs and a unique culture of employee engagement and happier employees are only some of the benefits. I can vouch for this personally, having worked from home in a Partner equivalent role with newlaw firm LegalVision for a number of years.