Recent changes to privacy law in Australia are impacting businesses across the country.

The Privacy and Other Legislation Amendment Bill 2024 has become law in Australia and this article breaks down what’s changed, what hasn’t, and what it means for your small business.

Key Changes in Privacy Laws

The Privacy and Other Legislation Amendment Bill 2024 sees changes to the following aspects of privacy law:

1.             Automated decisions: if your business uses computer programs to make decisions that affect people (like whether they qualify for a service or an AI chatbot), you’ll need to update your privacy policy.

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I have a confession. I had to consult Google to find out what a UGC Creator was. But when I did, I had a face-slap moment and quickly realised I already knew what user-generated content (UGC) was. Why didn’t I know the term?

Because we watch user-generated content all the time across all types of platforms and the news without realising what it is. It is that seamless.

I am writing this article because I want you to be able to connect the dots too. And, as a small business owner in Australia, you should consider using user-generated content for your brand.

If you’re reading this you may be a retailer or store owner who is already stocking product of some kind on consignment or is planning to. And if you’re reading this and you refer to yourself as an artist, potter, designer, sculptor, jeweller, or a maker of some kind, in this article we refer to you collectively as “creatives”.