If you run an online business, you’re likely to have come across some marketing advice that suggests there is a benefit to aligning your brand with influencers to try and increase your product or services- audience reach. But knowing where to start in the world of influencer marketing and agreements can feel pretty overwhelming.

I have been seeing a lot of different expressions in virtual assistant (VA) land of late. Most noticeably the terms Online Business Manager (OBM) and Social Media Manager (SMM).

Apart from a bunch of acronyms that are hard to remember, what does this mean?  Should you call yourself a VA or something else and what does it translate into in terms of the legal steps you need to take to set up and run your business.