Working as a lawyer in the online business space, it’s not uncommon for me to see small business owners looking to create relationships with complementary businesses to refer clients to them and help them source clients.

It is something we see quite frequently with business owners who might have their own program or course they are selling.

Over the last twelve months, I’ve had a number of people tell me that they started their business during the pandemic or found they had to move their traditionally offline business, online. These clients, who are in professional services and also professional support services, have said they have adapted and over time discovered it to be convenient for them,

An influencer or a brand ambassador is someone with a celebrity status. For example, an influencer might have a popular public social media profile, or be someone that has obtained a large fan-based following. Often influencers are models, actors, youtubers or reality tv stars. Because of their ability to drive sales of products through their following they have earned the title of influencer. When you think of a brand ambassador, you might picture a famous cricket player in a KFC tv ad, or a rugby player on a billboard for Gatorade.