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How to approach a Micro Influencer | Influencer Agreements explained

How to approach a Micro Influencer | Influencer Agreements explained

If you run an online business, you’re likely to have come across some marketing advice that suggests there is a benefit to aligning your brand with influencers to try and increase your product or services- audience reach. But knowing where to start in the world of influencer marketing and agreements can feel pretty overwhelming.

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How to start an online business

How to start an online business

Do you want to start a small business online? When starting an online business, you’re entering a whole new world, with a new set of rules and procedures. While you may have plenty of experience working as a business owner or employee, it’s hard to know where to start and end when it comes to setting yourself up for online success.

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Setting up a Coaching Business this year - legalities to consider

Setting up a Coaching Business this year - legalities to consider

Is this the year you embrace something new and set up your coaching business? While there’s plenty to consider when setting up a coaching business, the importance of getting in place your processes and legal formalities should not be underestimated. By getting the foundations sorted from the start, your business will be seen as credible. Plus, you’ll ensure you are personally protected should things go wrong.


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Online Memberships and Subscriptions in Australia - The Top 5 Things You Must Include

Online Memberships and Subscriptions in Australia - The Top 5 Things You Must Include

In this article, I am sharing the top 5 things that you must include in your membership or subscription terms and conditions. This will help you minimise the risk of not getting paid, protect your intellectual property and ensure you can create some enforceable rules about how your resources can be used by members of your membership or subscription community.

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Terms and Conditions for Online Courses made in Australia - The Top 5 things you need to consider

Terms and Conditions for Online Courses made in Australia - The Top 5 things you need to consider

When setting up the terms and conditions for your online course, there are some common problems I see come up time and time again. I want to help you avoid these problems from the outset so I have collated a list of the top five things to consider in your online course terms and conditions. This is particularly important to ensure all your hard work and effort in bringing your online course to life will provide you with a stress-free income stream.

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4 Essential Tips on content marketing for small business

4 Essential Tips on content marketing for small business

The phrase ‘content marketing’ has come into the spotlight in a major way in very recent years – but what is it and how would it benefit your small business?

When content marketing for small businesses is done well, it can have the power to:

  • Introduce or reinforce your brand story and messaging

  • Build stronger and more meaningful relationships with your customers

  • Communicate promotions and new marketing activities

  • Build your reputation and authority

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When is a VA not a VA? When they are an OBM or SMM

When is a VA not a VA? When they are an OBM or SMM

I have been seeing a lot of different expressions in virtual assistant (VA) land of late. Most noticeably the terms Online Business Manager (OBM) and Social Media Manager (SMM).

Apart from a bunch of acronyms that are hard to remember, what does this mean?  Should you call yourself a VA or something else and what does it translate into in terms of the legal steps you need to take to set up and run your business.

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