With the rise of social media, one of the best ways to promote your business online these days is to run an online competition (also called a trade promotion). Below we unpack the different types of competition and key things to look out for so you can run your next online competition with ease.

It’s not uncommon for me to have conversations with people looking to get their legals done for their online course or program. What is interesting though is how often there is confusion about whether people believe they have an online course or program. The distinction between the two is important because there are different expectations and risks, depending on the methods used to provide coaching, training or education online.

Working as a lawyer in the online business space, it’s not uncommon for me to see small business owners looking to create relationships with complementary businesses to refer clients to them and help them source clients.

It is something we see quite frequently with business owners who might have their own program or course they are selling.